Selling Energy in New Jersey: A Utility-by-Utility Guide

A small state with a lot of utilities

New Jersey is packed. It has a lot of people in a small space, and every home can choose its electricity and gas supplier. For energy sales teams, that's a good combination. The catch is that the state is split between several utilities, and the lines don't follow county borders as neatly as you'd hope.

So before you build call lists or routes, know whose territory you're in.

The electric utilities

PSE&G is the big one. It covers most of the dense north and center of the state, from Newark and Jersey City down through much of the Route 1 corridor to Trenton and parts of South Jersey around Camden. PSE&G also delivers gas to most of those same homes, so it's the main dual-fuel market in the state.

JCP&L is part of FirstEnergy and covers a big piece of central and northern New Jersey, including much of Monmouth, Ocean, Morris and Sussex counties. It's electric only.

Atlantic City Electric serves the southern part of the state, including the shore towns. It's also electric only. Rockland Electric is a small utility in the northern corner along the New York border.

The gas utilities

Outside PSE&G, gas comes from a different company than electric. New Jersey Natural Gas covers much of Monmouth, Ocean and Morris counties. South Jersey Gas covers the south, and Elizabethtown Gas covers Union County and parts of the northwest.

That means a home in Toms River is probably JCP&L for power and New Jersey Natural Gas for heat. If your supplier sells both fuels, that's still a dual-fuel pitch. It's just two utility names on two bills.

Phone or door-to-door?

Both work here. Dense towns in PSE&G territory are great for door teams because houses are close together. The shore and the more spread-out parts of JCP&L and Atlantic City Electric territory are often better for phone teams.

Many New Jersey towns ask door-to-door sellers to get a local permit first. Check the rules for each town on your route before reps go out. It's a lot cheaper than a rep getting turned away by the police on day one.

Get the account number details right

Each New Jersey utility uses its own account number format, and suppliers need the right one to enroll a customer. With PSE&G, the account can be electric or gas, so make sure your leads say which fuel each one is for.

New Jersey bills also show a price to compare, which is the number most customers look at first. Our price to compare guide explains how reps can use it honestly. If you're just getting started, read how to buy energy leads before you place your first order.